We are augmented.

We are a creative studio based in Dubai specialized in emerging technologies. We craft experiences focused on your brand and audience, from concept to distribution, integrating Immersive Video, Augmented Reality, Virtual Reality and Mixed Reality with the best storytelling practices.

OUR EXPERTISE

360 Video

360° VIDEO

We shoot and deliver up to 8K 360° mono & stereo immersive video with spatialised audio.

VR

VIRTUAL TOURS

We make immersive virtual tours integrating 360° photos with video, audio and graphics.

AR

AR

Our platform ARIA is a cost-effective, easy to use and deploy Augmented Reality solution

MR

POST

On-set supervision, editing, finishing and delivery for any kind of content: from HD to 360° VR video.

CUTTING-EDGE APPLICATIONS

Marketing

MARKETING

Brand marketing relies on emotional resonance, whether that’s evoking a shared positive experience, surprising and delighting, or simply making people happy. Because of its immersiveness, VR can take this to the next level.

Sales

SALES

In a world of media saturation, the ability of VR to generate an emotional connection makes it ideal for sales and marketing teams who want to deepen the engagement with their brand or product.

Events

EVENTS

Immersive event shooting and real-time 360° streaming is the game. We also deploy VR and AR gamified activations to connect your audience to your brand.

Tourism

TOURISM

Wether it's a VR/AR brand activation or a VR virtual tour, there's many ways we can help you connecting to your audience, and teleport them to your destinations.

Arts & Culture

ARTS & CULTURE

We work with artists and organizations to convey their ideas with emerging technologies, wether it's a VR activation, an AR gallery or a virtual tour and long-term activations in a Museum.

Government & Nonprofit

GOV & NONPROFIT

VR and AR break the boundaries between government and citizens. Discover what we've delivered for the UAE Government and nonprofit sector.

PROJECTS

EXPO2020 DUBAI
We shot a roving 360° footage of the Expo2020 site in order to showcase the
 current state of progress at the International Participant Meetings 2018.
360° VIDEO
KALIMAT FOUNDATION
We shot both a traditional and a 360° stereoscopic video at 
Mrajeeb Al Fhood, a refugee camp located in a stretch of arid plains some 20 kilometers east of Zarqa, Jordan, opened in April 2013 and funded by the United Arab Emirates, hosting more than 9,700 refugees fleeing the Syrian Civil War.

In this non-profit VR storytellling, we use immersive video - the ultimate “empathy machine” - to document the library donated by Kalimat Foundation during the Eid al-Fitr.
VR STORYTELLING
ADNOC
The ADNOC rebranding event, held at Abu Dhabi's HQ, was attended by over 3,000 employees from across the organisation and broadcast live to all employees in ADNOC’s subsidiaries.

The 360° shooting captured the new branding unveil with 
an unparalleled level of immersivity,
360° VIDEO
APPLE
The "Today at Apple" program offers a range of classes on topics like coding, art, music, design, and photography

In this immersive 360° shooting of the workshop we can see both the host Hassan Kiyany, teaching how to shoot a compelling story with an iPhone, and the audience surrounding the 360° camera.
360° VIDEO
SIKKA ART FAIR 2019
Silent Conversations is an interactive photo-film installation in Augmented Reality that challenges the hearing world’s view of the Deaf.
The aim is to celebrate the Deaf Culture and sensitize the viewer to a world that is rich with its own visual (sign) language, shared values and behavior. Culturally inclusive, Silent Conversations is an attempt to dispel misconceptions and bridge the gap between the Hearing and the Deaf.
AR INSTALLATION
CREATIVE MORNINGS DXB
Creative Mornings is a free monthly breakfast lecture series designed for creative communities.

In this session, Déborah Madeleine talks about design thinking and design living actually make us all pioneers today.
360° VIDEO
DUBAI CULTURE
SIKKA ART FESTIVAL 2017
The erosion of real human interactions and the insidious growth of apathy characterize life in urban environments. What would happen if our eyes met that of a stranger? Would it create a human connection? Could it lead to the thawing of the sense of “otherness”? Is technology dehumanizing us? Can it not?

Shereen Saif "We Are" is a deeply immersive and tactile video art installation that - through VR - examines these questions.
VR ACTIVATION
FALCON PROFESSIONAL KITCHEN
Coming from a Hospitality family that has more than 200 years of experience and heritage in the food service sector, Samir Al Hallab decided to start his total Kitchen Solution business in the UAE to help the food service Chefs & Entrepreneurs of the Gulf region to achieve their goals by providing them with a Turnkey Kitchen Solution.

This 360° virtual tour of both the factory and the showroom allow the clients to better understand the process that turns their kitchen to reality.
VR TOUR
FILLI CAFE
FiLLi Café has made it big by changing the way tea is served across the UAE and beyond. Rafih FiLLi plans to expand his business across all emirates and by penetrating the Middle East as well as other emerging markets.

This immersive 360° interview at one of the FiLLi franchise in Dubai teleport us directly in front of FiLLi founder, Rafih Filli.
360° STORYTELLING
GITEX
The Gulf Information Technology Exhibition (GITEX) is an annual consumer computer and electronics trade show, exhibition, and conference that takes place in Dubai, United Arab Emirates at the Dubai World Trade Centre.

To better showcase the 2017 edition, we shot 360° stereoscopic videos over most of the key locations and stands, delivering a “GITEX immersive experience”.
360° VIDEO
INFOFORT
InfoFort, a leading records and information management solution provider in the Middle East and Africa, asked us to teleport their clients to their facility without exposing their private data to visitors.

As a solution, 360° Video was chosen - as a matter of fact, 
no other format can give the viewer a closer to life, immersive experience as virtual reality - an immersive guided film tour detailing the data management process trough their Jebel Ali's facility.
VR TOUR
FLASH VR
Masoud has returned home from his studies abroad with his girlfriend, Jessie, whom he introduces to his friends and family. On a road trip with friends, they attract unwanted attention from others, which leads to a series of mysterious events.

Flash is a short Virtual Reality film co-produced by Dubai International Film Enjaaz and Imagentaion Abu Dhabi.

The First UAE VR film made his debut at DIFF’s VR Program (DIFFerent Reality), December 7th-14th 2016 among some world finest Virtual Reality Films.
VR MOVIE
LAND ROVER
The Above and Beyond Tour is a Land Rover Experience that offers a wide audience driving activities inspired by natural terrain Land Rover vehicles. The public can put themselves in the driver's seat by putting their driving skills to the test in a number of challenging activities, getting a chance to win the “trip of a lifetime”, A Land Rover Adventure Tour to Namibia.

We’ve been shooting both a traditional 4K and immersive 360° video to document the Land Rover tour in Kuwait City.
360° VIDEO
MAJID AL FUTTAIM
Tilal Al Ghaf is the flagship new Dubai mixed-use community from Majid Al Futtaim, envisioned as an integrated living experience, founded on sustainable design and the art and science of place-making to create a cultural and soul-fulfilling community where meaningful roots truly grow.

This Immersive Room, installed permanently at the MAF Experience Centre at Kampinski Hotel / Mall of Emirates, give the prospect customers an immersive experience of the properties.
VR CAVE
SHABAB AL WADI
A nostalgic teleportation to music store in heart of Sharjah, dedicated to a younger audience who never had a chance to experience a local music store in the United Arab Emirates.

In two minutes, we tell the story of Abdullah, who’s been running the shop for more than 30 years, and talk about his unique vinyl collection of middle eastern music.
VR STORYTELLING
MERCEDES BENZ
In order to present to its stakeholders the project of the upcoming Abu Dhabi’s Yas Island showroom, Mercedes-Benz developed an Augmented Reality application that integrates the 3D previsualization of the showroom on the attendees iPads directly on location.

We shot several 360° photos on precise GPS locations that would have been composited over the 3D previz of the project, in order to contextualise them on their precise point of view.
AR
SHARJAH BOOK AUTHORITY
For their stand at 2017th Paris Book Fair (Salon du Livre), the Dubai agency Paris Tokyo deployed a 360° immersive room, and we were asked to shoot the best locations of Sharjah in 360°.


We used three different camera setup for land, aerials and underwater spanned over twelve locations in three days. The immersive room was the most visited activation at the Paris Book Fair, with visitors queuing up to try the immersive experience.
VR CAVE
UAE MINISTRY OF CABINET AFFAIRS
We produced a 360° immersive VR activation of the Federal National Council Parliament, by letting the audience experience what it’s like to be sitting in
the parliament in the POV of one of the elected members.

Since the activation starts from a real Parliament desk, the transition from reality to Virtual Reality is seamless, giving the audience that “wow” factor.

We also re-programmed the VR goggles (Oculus Go) in order to immediately play the video at startup, bypassing any menu or interface item, and giving the end-users an immediate, easy experience.
VR ACTIVATION
UAE MINISTRY OF EDUCATION
The UAE Ministry of Education commissioned us the development of two activations to be showcased at the National Science, Technology and Innovation (NSTI) Festival 2018.

The first of the two, an immersive VR Experience “UAE School Innovation” showcased STEM education, science education, classes and hands-on laboratories over a few selected UAE public primary schools.
VR ACTIVATION
UAE MINISTRY OF EDUCATION
“Space Sisters” tells the story of Reem and Mazoon Al Abdouli, two exceptional UAE students who dream, one day, to travel among the stars.

Earlier this year they were chosen to observe the Yahsat’s Al Yah 3 satellite launch in Kourou, French Guiana.

This story is produced in association with the UAE Ministry of Education and it’s part of an ongoing series about how UAE youth is reshaping the future of technology, science, and innovation in the region.
VR ACTIVATION
BANCA INTESA
The Grattacielo Intesa Sanpaolo in Turin, Italy is a skyscraper as well as the headquarters for the banking group Intesa Sanpaolo.

Renzo Piano, its architect, described the skyscraper as "bioclimatic building", being naturally ventilated and cooled; with a substantial amount of its power requirement to be generated from photovoltaic panels that cover the southern façade.

We shot a VR BTS documenting the "making of" the inauguration event opener movie.
VR BTS
RAK BANK
The “This is My Rak” social media storytelling campaign for Rak Bank is about three portraits, three emotional stories around people of Ras Al Kaimah: Mohammed Al Yakoobi, owner of the last cassette shop in UAE; Anwar Shamsuddin, keeping the legacy of the most beloved Indian restaurant in RAK; Dr. Najeeb Abdullah Al Shamsi, keeping track of the history and the people of RAK in his personal Photo Museum.

We produced a 16:9 edit for Facebook, three square mobile-first edits for Instagram (feed and stories) and a 360° immersive short BTS movie showcasing the beautiful locations around Ras Al Kaimah.
VR BTS

WORKING WITH

OFFICE

STUDIO

Rasis Business Centre
4th Floor, Al Barsha 1
Dubai, United Arab Emirates

+ 971 56 345 5300
+971 4 315 9816
[email protected]

Renegade Studio
14 9b Street, Al Quoz 3
Dubai, United Arab Emirates

+ 971 56 345 5300
[email protected]

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NEWSLETTER

Made with ❤ in Dubai, UAE